By: Elizabeth Banquer, Maria Vazquez, and Emily Bennett
The app, Snapchat, was first created by three former Stanford University students, Evan Spiegel, Bobby Murphy, and Reggie Brown and launched in September of 2011. The inventors of Snapchat wanted to create an app that allowed users to send selfies as a means of communication and focused primarily on the advantages of temporary communication. The strength of the app grew over time as the company began to add new features such as the ability to send videos, add “My Stories” and use filters. All of these attributes came about within only a few years of each other and made the app more popular among millennials.
Today, Snapchat has an estimated 150 million daily active users and about 301 million monthly active users. These people are from all over the world with only 40% of users living in Canada and the US. Additionally, 18% of all US social media users use Snapchat to communicate and roughly 60% of them contribute/post content through the app. These numbers are staggering and are only projected to continue as Snapchat continues to progress and develop more unique features. For other interesting statistics on Snapchat, visit this site.
In today’s society the common app, Snapchat is becoming the new norm for keeping up with the latest news around the world as well as personal news among friends. Snapchat has replaced other media forms such as the newspaper or magazines by allowing its users access to a variety of stories and posts. Snapchat allows users to follow not only their friends and personal connections, but celebrities from all around the world. This is groundbreaking because it allows you to create a technological connection to those who you don’t see on a daily basis. Additionally, Snapchat creates a lifestyle that is spur the moment and allows you to follow other adventures that your friends go on, yet experience it from the comfort of your own device.
Snapchat lets users create their own profiles and add whomever they like to their list of friends. The app also includes a news feature where you can keep up with current stories, gossip, and drama and subscribe based on your own preferences. Additionally Snapchat lets users post stories that disappear after 24 hours. This allows individuals to share particular parts of their day as well as watch posts from others, but with the security of knowing the media will be removed automatically within a day.
Snapchat is an app that is taking the world by storm. The app was released in September of 2011 and has been a best-seller since then. Since the app has been created the “Snapchat Effect” has become prominent in today’s society. In this technological era the art of communication has become less personal and face to face because the app allows you to have conversations and see other people without actually being with them in person. Also that the app “erases” the content after a certain amount of time so the conversation is fast paced and temporary.
Another website states that snapchat has a “platform returning a profit higher than any company in history” snapchat allows ads on their app; they also have a “news” section where different websites and companies that have public sponsored channels can share with followers the latest news and gossip. This allows snapchat to make its profit and increase its ratings.
One downfall of snapchat is that it “encourages” its users to pry into the lives of others. Sure seeing what your favorite celebrities and high school friends are doing all the time is fun, but it can also bring animosity and hard feelings if a user sees something they do not want to. On one hand snapchat is a great way to communicate and keep in contact with the people you do not see every day, but it also can create negative feelings because it allows users to show almost too much of their personal lives.
This app extends a users senses by letting people view particular pictures and events from the comfort of their own private lives. Snapchat makes it easy for individuals to feel like they are apart of a larger society because they are more connected with the news around them. Snapchat can be instant or viewed later on, but either way, people can choose how they spend their time and who they follow. People are more likely to know what their friends are doing or what’s going on in the world in a more indirect, effortless way.