Snapchat

By Amy Clerkin and Michelle Boca

Snapchat was launched in September 2011 by three Stanford University students, Evan Spiegal, Bobby Murphy, and Reggie Brown. Their goal was to create an app that allowed you to send pictures, videos, and messages that deleted themselves after being sent and opened. After about a year of Snapchat being launched the app reached 10 million users.

snapchat-logo The rapid growth of Snapchat is due to the teenage audience that most social media targets to. Snapchat’s frequent updates and the addition of new features keep users coming back and influence more and more people to join the Snapchat community. Some of these features include stories, filters, geo-tags, news articles, etc. In October 2013, Snapchat made a significant update to the platform: Stories. Users could now also add Snaps to a feature called their “Story”, which acted like a longer narrative of snaps strung together. The stories last twenty-four hours after being posted and are public to all their followers. This update in 2013 made Snapchat unlike any other social media at the time which made it increasingly popular.

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With the growing popularity of Snapchat, people will inevitably spend more time using the app. The average “Snapchatter” spends 25-30 minutes on Snapchat everyday and 60% of those users are creating new content, such as sharing a photo or simply chatting friends.  Snapchat holds a major influence over the younger audience. In the United States, Snapchat reaches 41% of all 18-34 year olds. With the increasing popularity of Snapchat, it has began to dominate in certain areas over other popular social medias. Snapchat now has more users than Twitter and Snapchat videos receive more views than those on Facebook. Snapchat also reaches 11% of all Americans and 7 to 10 of all Snapchat users are millennials. Also, 60% of smartphone users are on Snapchat.

Snapchat reshaped social life because we get to see other people’s stories within 24hours. There are also snaps from different countries. We can follow celebrities’ snapchats and get an inside look of their lives that we don’t normally see on other social media. It is a lot more instant and “live.” News stories are more updated and provide us about what is going on around the world and other controversial events/topics. Snapchat changes older media, and more visual than Twitter and Facebook.

“Snapchat has taken a unique position on news content, adopting the role of curator early on by carefully selecting its publication partners — ranging from The Economist and The Wall Street Journal to Comedy Central and MTV.”How Snapchat differs from Twitter and Instagram

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Ever since its debut in 2011, Snapchat has grown throughout the years and it is one of the main apps that people usually have on their phones and has been popular among teens and young adults. Snapchat is being used not only daily, but every second; Snapchat has taken over social media. It has also been used as one of the main forms of communication. Even though people text, snapping someone is a lot more trendy and useful because it provides visual content rather than just a text on a phone. Snapchat allows an individual to visually communicate with another person. It also allows captions on videos and pictures.  There are advantages and disadvantages when it comes to using snapchat. Snapchat allows you to send a picture or a chat and can only be saved if one were to screenshot the picture or choose to save the chat. This allows people the privacy they want and the secure feeling of having their content deleted.  Snapchat selfies: disappearing data

“Jealousy among romantic partners increases with Snapchat use, which may be its greatest disadvantage (Utz et al., 2015).  The “Best Friends” feature, the list of the top three people one snaps the most, added tension to romantic relationships when a partner found out that they were not included on this list.” The disappearance of pictures and chats can effect relationships because it leaves little to no evidence of “extra-relational communication.”  Snapchat’s effects on relationships

Medium bias states that something lasts for a long time or travel in great distances. This does not apply to snapchat because people can send pictures in a duration of 1 to 10seconds and after that the picture that was sent gets deleted forever. It extends the social space because snapchat allows you to send one snapchat to multiple people without them knowing. With the new update, snapchat allows group snaps which allows multiple individuals to send a snap to a group and everyone in that group can open it.

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Visually, snapchat provides an excess amount of videos and pictures. In comparison to Twitter, Facebook, and Instagram, snapchat is definitely a lot more updated because of its duration of 24 hour stories and news. It also provides live snaps people around the globe which provides us to be aware of what is going on around the world and get an inside look straight from people that are present and not just news coverage. This type of coverage provides us a behind-the-scenes view of events. I believe that snapchat will continue to grow throughout the years because of it’s live and accurate reports.

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