By: Sydney Wall and Maria Vazquez
One of the most memorable commercials from the Super Bowl in 2016, is Mtn Dew Kickstart: Puppymonkeybaby. The commercial features three bored guys who see this hybrid of a puppy, a monkey, and a baby. They drink Mtn Dew Kickstart and are automatically more energized and entertained.
This Super Bowl commercial symbolizes three great things: dew, juice, and caffeine. The company takes this to an extreme level and uses a creepy looking hybrid of three “amazing” things: a puppy, a monkey, and a baby. The puppymonkeybaby is a metaphor for the drink. It represents energy, fun, and uniqueness.
The psychoanalytic aspect of this commercial is the WTF factor. When seeing this commercial for the first time, people were confused but it also sparked interest. I remember people saying how “stupid” and “ridiculous” this commercial was but it definitely was a conversation starter. People love to talk about things they hate or feel strongly about and this commercial was an effective was of doing just that. There is a lot of merchandise, including a puppymonkeybaby talking stuffed animal, that people can buy. The freaky hybrid kept repeating the phrase, “puppymonkeybaby” in a very catchy way. This allowed for views to have this phrase stuck in their minds for days after the commercial aired.
This Mtn Dew commercial was an effective way of spreading the word about their new product. This commercial currently has over 28,259,00 views on Youtube. Although this commercial was not sentimental or very long, it did its job in creating publicity for Mtn Dew Kickstart. People are also looking forward to seeing how Mtn Dew will top last years commercial.