Celebrity research

By Joey Martino and Jack Walzer

In “Imaginary Social Relationships,” Neil Alperstein discusses how many people develop fake relationships with celebrities. This could greatly help the brand, but also could hurt it in some ways. With famous people, there are always people who will gravitate towards them, but also those who don’t like them. Another risk you run with a celebrity is the chance of a scandal which could then directly affect your product. It is always running a risk of people not feeling comfortable with one of their favorite celebrities in an ad or the way they are portrayed in that ad. Alperstein is making the point that advertising with celebrities can help a lot but also their is a chance it comes back to hurt them.

Chance the Rapper

Chancelor Bennet, more commonly known as Chance the Rapper, is a prominent singer and song writer from Chicago. Aside from his music, Chance the Rapper is well known for not signing with a record label, making free music, and his philanthropy in Chicago. Chance uses social media to connect with fans while also promoting his music and his business. Chance’s website,  http://chanceraps.com ,is where he controls his business of selling concert tickets and merch. This website is Chance’s primary source of income because he doesn’t make any money off of his music. Chance often tweets about upcoming tours, new song realizes and his everyday thoughts. On Instagram, Chance allows us an inside look on his life by posting pictures of his moments with his daughter. Chance the Rapper is one of the biggest names in music right now and has to maintain his image on social media. Most artists have social media but Chance uses his in a way that hasn’t been done before. Chance the Rapper is changing the music business and uses social media as a tool to gain more support.

Remember who you are.

A post shared by Chance The Rapper (@chancetherapper) on

Kevin Hart & Drake

By: Emily Bennett and Elizabeth Banquer

In the essay The Imaginary Social World and use of Media Figures in Advertising, Neil Alperstein discusses how when we spend so much time with media, it’s natural for individuals to gravitate towards particular celebrities and create an illusion of intimacy. “First, they function as an emotional outlet providing a portal for both positive and negative feelings to be vented. Second, they function as role models that an individual may incorporate into his or her own make-up. Third, media figures may influence individuals to behave in certain ways.” Additionally the development of social media has allowed for more engagement in cultural icons and interactions.

Kevin Hart is a well known celebrity from television who is mostly active through his role in comedy. Hart, who has 95 million followers across major platforms, says social media “is extremely important, as I can engage with my fans on a regular basis. With a click of a button, I can talk with you and see what you like, what you don’t, and really engage.” Hart really does care for his fans and wants to reach out to them on a daily basis. This is why fans are so attached to him, he caters his comedy scripts towards a wide audience of individuals and is a genuinely funny guy.

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Hart consistently says to reporters “I’m human and there’s no difference between me and my fans, apart from the fact I’m up there on that big screen,” he insists. “Other than that, I’m the same kind of person as you are, and I love to share because I think that information is key, and the more information I give, the more I can help and inspire others to want to build and achieve levels of success within the realm they’re in. At the end of the day, it’s about motivation and inspiration.” Hart additionally separates himself from other celebrities as his personality is essentially who he is. There is no character that Hart is playing, he is merely being himself and that is why fans can connect to him so easily. How he portrays himself on social media and television is who he is in real life; there is no disjunction.

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Drake is a well known rapper, and a growing celebrity in the music and social media industries. He began his career with acting on the hit teen television drama Degrassi. Drake has a large following of fans across numerous platforms of social media. Drake or Drizzy for short has a mass media following of 34.7 million followers on twitter, 35.2 million followers on instagram, 7 million subscribers on youtube, and 35 million likes on facebook.

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Champagne Papi uses his social media to communicate with fans about upcoming music, events, and things that are occurring in his personal life. Drake also has a history of getting into Twitter feuds with other rappers. After his fight with rapper Meek Mill the article “What Drake taught us about Social Media” Drake discussed his four rules of using social media as, “don’t sh*t on social media, timing is everything, content is king, and don’t be afraid to piggyback.”

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Social media has given celebrities a new way to connect to fans all over the world in real time. Being able to create fan based relationships through platforms such as Facebook, Instagram, Twitter, and Snapchat has allowed celebrities to essentially create a brand for their name and what they represent. Previously celebrities were unable to make such large connections and the intimacy between them and their fans lacked. Nowadays celebrity status has transformed with Web2.0 and created stronger invisible relationships.

Kylie Jenner and Selena Gomez

By: Michelle Boca and Amy Clerkin

In the essay “Imaginary Social Relationships”, Alperstein discusses how through the media it’s common for people to gravitate towards and develop fake relationships with celebrities. Social media allows celebrites to connect with their fans and develop relationships with them.

Kylie Jenner is commonly known for her family’s reality show, Keeping Up with the Kardashians. Since her start on the show she has gained a huge following and has even created a cosmetics and a clothing shop. Kylie is in the top ten of the most followed people on Instagram and is the most viewed person on Snapchat. Kylie uses her following to engage with her fans, keep them updated on her day to day life, and promote her brands. Kylie grew up in the spotlight on ‘Keeping Up with the Kardashians’ and because of that she has become accustom to sharing her life with her fans.

Over here at my POPUP making sure it's PERFECT 💋

A post shared by Kylie (@kyliejenner) on

Kylie uses Instagram, Snapchat, Twitter and Facebook as a platform to engage with her fans as well as release new products. On her social media Kylie really shows how much she cares for her fans. She does this by posting live videos of her meeting them on her Snapchat story or posting pictures with them on Instagram or by ‘liking’ or ‘retweeting’ her fan’s posts. She also expresses her gratefulness for the large fan base that she has. Kylie does a lot of this by engaging with her fans who have purchased her merchandise.

This year is just the year of ..

A post shared by Kylie (@kyliejenner) on

 

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Selena Gomez has 46.8M followers on Twitter

116M followers on IG

61.8M likes on Facebook

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Before Beyonce’s post of her 2nd pregnancy, Selena held the record of most liked Instagram post of all time with a record-breaking 6.6M likes. Her post of a Coca-Cola ad features Gomez drinking from a bottle with one of her own song lyrics on it.

Selena also took to social media to tease a potential Wizards of Waverly Place reunion. She posted Snapchats with former co-star, David Henrie last night. The two discuss what their characters will be like in the future, saying “Justin’s got like 15 children, and Alex is single.”

Selena also uses social media as a means to update her fans on her well-being. She spreads positivity and always reassures her fans to love themselves and be the best they can be.

Selena is very grateful about her fans and will post posts thanking her fans for the support and love they give her.

My whole life. You matter most. Thank you for letting me do what I love every day.

A post shared by Selena Gomez (@selenagomez) on

Translating Advertising

by Alec Rudolph, Paul DiPasqua, and Drew Pearson

In the article Translation Advertising: Painting the Tip of an Iceberg, Marieke de Mooij writes that although global advertisement may have worked in the past, we are entering a new era of advertising in which there are factors that contribute to the effectiveness of an advertisement. These factors can all be traced back to a central idea: cultural values. Different cultures view the world in different ways. However, global advertising methods are being used because they are not only effective to the majority of viewers, but they are much cheaper. People who utilized these methods believe that, if done correctly, their ads could be “translated” by other cultures because they send a universal message of some sort that everyone could understand. However, some cultures may view attempted universal messages differently than others, so de Mooij writes that it is necessary for advertisers to incorporate culture-specific aspects to their ads to increase effectiveness. Cultural factors such as language, cultural symbols, and individualist/collectivist values are a few of these aspects. In this commercial, FedEx uses a prehistoric setting to get the message across. The idea is that educated people across the globe can understand what is occurring, since they presumably know about cavemen, dinosaurs, etc.

 

Translating Advertising

By: Samantha Schultz and Kate Mills

The three most important points/observation of the essay Translating Advertising Painting the Tip of an Iceberg are culture, language, and communication styles. Many cultures have different beliefs and values than other countries. When talking about a concept or idea in the United States, it might mean differently in Asia or Thailand. It is important that in creating an advertisement, the makers are aware of the values, beliefs, and norms of that country. In different cultures they have different schemas which can be developed through various advertisements, this brings different cultures together through media example youtube is a favorite source.
There are some concepts of advertising that people want to include, power distance, individualism, Masculinity/femininity, uncertainty avoidance and long-term orientation. When making an advertisement, the makers have a target audience, and they try and figure out how to get their message across so that people want their products. Language plays a vital role in, and advertisement since English is a very known and spoken language, many commercials translate from English or include subtitles. The language structure is imperative in understanding a publication since the idea and concept of the ad has to make sense.
Another big part of advertising is communication styles. When creating an advertisement, the creators have to have visuals and concepts that make sense. Different communication styles go with each message; there are many different styles Verbal personal style, elegant verbal style, and exacting or precise style that advertisers use to create and advertisement that all cultures can understand. The visual is the most important part because even if you do not understand the language, the picture and communication style allows another culture to get the gist of the message.
This commercial is a McDonald’s commercial in Italy; you could use the same video, the ad would be okay for american views. Since McDonald’s is a well know company, and they have very distinct characteristic this commercial can use this commercial anywhere and anytime.

Global Advertising

By: Maria Vazquez and Sydney Wall

The three main points of the required reading “Translating Advertising Painting the Tip of an Iceberg” are that advertising consists of concepts, ideas, copy and visuals. The concepts of advertisings would include  The five dimensions; Power Distance,  individualism/Collectivism, Masculinity/Femininity, Uncertainty Avoidance, and Long-Term Orientation. the ideas of advertising would include something like; how you communicate to the target audience. copy and visuals would include; communication through a language barrier and the ability to reach other audiences. 

this Japanese video features a dog with a potato chip-like product. it seems to communicate to the Japanese public young and old.

My Story: Clarence McCormick’s First Year at Loyola

Being a freshman is difficult no matter who you are, but for Clarence McCormick, a foreign exchange student from Sweden, things are a little tougher. Making the adjustment to our American lifestyle and becoming acclimated to a college routine was tedious work, but he found some great new friends along the way to ease the process – From introducing him to new foods to helping him with his homework, Clarence’s newfound companions were there with him every step of the way. As I captured Clarence’s daily life through the scope of a GoPro lens for close to half a year, I watched him blossom from a reserved, and sometimes clueless, freshman into a knowledgeable, confident young man ready to make a difference at Loyola. I am proud to present My Story: Clarence McCormick’s First Year at Loyola.

My Story Project: Antigua Vacation

Drew Pearson

For my topic for this project I chose to do my trip to Antigua because it was really fun and definitely one of the more memorable vacations I’ve been on. I loved the island and the unlimited amount of activities that were available to us like snorkeling, zip-lining, and jet skiing. It was exciting being in a foreign country because everything was different and I never new quite what to expect. One thing I struggled with during this project was the programs I had to use to create the video. The one I made the slideshow on did not allow me to record so I had to shuffle between programs to put it all together. I also ran into some recording issues and interruptions and my computer restarted so I had to record many times. Due to another problem with the program I used to put my voice over the video it would not allow me to export that version, but it is still saved with my narration on my computer.

My Story: Vacation to Italy

by Joey Martino

For my project, I decided to tell the story of the time my family and I went to Italy for Thanksgiving break of my senior year of high school. We travelled to many different cities in Italy and learned about the history and landmarks of each city. I chose to write about this because it was my favorite vacation I have ever gone on and I learned a lot about the culture of Italy while I was their. My favorite part of this project was learning how to navigating through a video making application. The worst part about this project to me was having to go through all the pictures and pick a couple, because there were so many. Overall, I really enjoyed this project.

My Story: NYC 2017

My college friends and I planned to all meet up and go to NYC for my birthday. I love New York so much and especially during the holiday season, I knew it would be the perfect place to go to. We went to Times Square, Chinatown, Central Park, and other random places. We a lot of places and had a lot of fun. I did not have any problems with this video because I already made a vlog video of this trip and posted it on YouTube for my friends to see. I filmed everything with my iPhone and was very surprised at how well the quality turned out and I also used iMovie.