By: Sydney Wall and Maria Vazquez
Taylor Swift is one of the most popular and successful female artists of today. At such a young age she was able to amass an empire with such a loyal fan base. Fans of Taylor Swift are dubbed “Swifties.” A major factor in creating her loyal fan base had to do with the fact that Taylor was committed to establishing a personal connection with her fans.
She loves to surprise her fans and send them gifts with handwritten messages in the mail.
She invited her fans over to her house to hang out and listen to her new album. She baked them cookies, had a dance party, and acted as if they were all long lost friends.
Taylor is known for surprising her fans. She crashed a fan’s bridal shower and showed up to surprise her oldest fan at his family Christmas party.
The number 13 has a significant meaning to Taylor Swift and her fans. 13 is Taylor’s lucky number because she was born on December 13th, she turned 13 on Friday the 13th, her first album went gold in 13 weeks, her first song had a 13-second intro, and every time she won an award she was seated in either the 13th seat, the 13th row, the 13th section or row M, which is the 13th letter. According to Swift, “Basically whenever a 13 comes up in my life, it’s a good thing.” During her concerts, Taylor draws a 13 on her hand for good luck and fans have started to do the same. The number 13 is not only special to Taylor, but to her fans as well.
During each of her concerts, the goal of each Swiftie is to be invited to her meet and greet backstage. The tradition is that her mom, Andrea, picks a couple of fans with cool signs, outrageous costumes, or wild dance moves. During her different tours the room has been called T-Party, Club Red, and Loft ’89. Fans try their best to be original and creative so they can get the chance to hang out with Taylor.
Swifties are known for their online presence. Taylor Swift fans all stay in contact with one another through Twitter, Tumblr, Instagram, etc. Not only do they discuss matters regarding Taylor Swift, but their connection goes beyond that. They become friends and support one another with personal problems. Swifties meet up with one another and make friends with one another from various countries.