Global Advertising

By: Maria Vazquez and Sydney Wall

The three main points of the required reading “Translating Advertising Painting the Tip of an Iceberg” are that advertising consists of concepts, ideas, copy and visuals. The concepts of advertisings would include  The five dimensions; Power Distance,  individualism/Collectivism, Masculinity/Femininity, Uncertainty Avoidance, and Long-Term Orientation. the ideas of advertising would include something like; how you communicate to the target audience. copy and visuals would include; communication through a language barrier and the ability to reach other audiences. 

this Japanese video features a dog with a potato chip-like product. it seems to communicate to the Japanese public young and old.

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