By: Maria Vazquez and Sydney Wall
In the essay “The imaginary social world and use of media figures in advertising” by Neil Alperstein he discusses how we as a society believe that we have relationships with media figures. This can help or hurt the media industries, for an example in the essay the company American Express used Jerry Seinfeld in the ad, and people who believed that they had some connection to Jerry Seinfeld, got the American Express card because Seinfeld is a trustworthy type of guy. In another part of the essay, it states that some media figures are so prominent in our society that they how they act, and what they do can be the considered the cultural norm for our society.
Our first celebrity we researched was Trevor Noah, the host of “The Daily Show” on comedy central. He is a successful comedian from South Africa, who frequently uses Twitter and Instagram. Since he is the host of a Tv show he often uses the social media account for the tv show. his personal account has over 6.13 million followers on twitter and 1.4 million followers on Instagram. He likes to respond to some people who pose political questions. He also promotes “The Daily Show” on his social media outlets. He also promotes is upcoming stand-up comedy shows.
Chrissy Teigen is a prominent figure in social media culture. She is an American model and actress and is married to singer/songwriter, John Legend. She has 4.97 million followers on Twitter and 11.4 million followers on Instagram.
She stays connected with her fans by interacting with them on Twitter and replying to their comments on Instagram. Chrissy Teigen is best known for her witty clapbacks on Twitter. She got received a lot of backlash and praise for her tweets to President Donald Trump.
Chrissy is also famous for being funny and sarcastic on social media. She often posts silly tweets or laid back Instagram posts. She is popular on social media sites because she has made it a point to be perceived as “one of us.” Forbes claimed that “she’s one of the most entertaining celebrities to follow on social.” Multiple websites, including Cosmopolitan, Buzzfeed, and Hellomagazine, have posted articles praising Teigen’s social media presence. Chrissy Teigen is the queen of candid pictures and clapbacks, making her a social media guru.