By: Samantha Schultz and Kate Mills
In the essay “The imaginary social world and use of media figures in advertising” by Neil Alperstein he talks about the different forms of advertising, and how different people embed themselves in the social media spotlight. There is a lot of skepticism regarding the use of media and how an individual portrays there image. Here we can take Alperstien’s conclusions and compare how Kevin Jonas and Kylie Jenner use the media.
Kevin Jonas is twenty-nine years old and currently married to Danielle Jonas with two girls Alena and Valentina. Kevin used to be a teenage sensation, he was on Disney channel and in a band called The Jonas Brothers with his two other brothers joe and nick. However, the band has split up, and Kevin happens to be the least famous out of the three brothers. Kevin uses social media like Instagram and snap chat to connect with fans and show off his beloved family. He doesn’t actually post about products and or sponsoring stuff through his Instagram.
What is learned from Kevin Jonas’s use of social media is that even though he is famous, he is able to live a normal life, unlike Kylie. Kevin can go to the park with his kids or go to public places without being constantly harassed, yes some fans will always follow him or ask to take a picture, but he uses his social media to simply post pictures of his family. Kevin is very comedic on his snap chat by telling jokes and reminiscing about old times with his brothers.
Kylie Jenner is related to the Kardashians, her parents are Chris and Catelyn Jenner, she is the youngest out of all the Kardashian-Jenner clan. Over the years Kylie has grown her fan base off of Instagram and snap chat. She currently has 90.6 million followers on Instagram at the age of nineteen. Kylie is the kind of person that endorse products and shows them on her Instagram. She shows her lip kits, puma, cars and, fashion.
BLUSHES!!! I'm beyond excited to welcome these to the Kylie Cosmetics family! I'm obsessed with blush and it's a dream that I can finally have MY OWN! 😍 can't wait for you guys to experience these build-able Matte beauties! They launch this Friday at 3pm pst only on KylieCosmetics.com @kyliecosmetics check out my snap to see a more xx
She is known for showing off her lavish lifestyle and the people that are in her life, especially on snap chat. It allows her fan base to feel personally connected to her. Kylie is known as the “snap chat queen” according to MTV. She has the most followers and views on snap chat, this is due to Kylie branding herself. She always promotes her latest products or upcoming projects on her snap chat. She keeps her fan base up to date on her every move and what she is doing or where her next destination is, which allows the fans to not miss out on what is to come.
What is learned from Kylie Jenner’s use of social media is that even though many people may envy her because she is set for life, she knows how to promote herself and her business. Kylie has a way of communicating with her fans that allow her to be very successful. It is all about getting your product or business out in public and, she knows how to do that. Her Instagram is full of new projects or the latest fashion trends that keep her followers intrigued. Kylie hardly ever connects with her fans over social media, but she does a lot of meets and greets when she has the time, when she opened her first Pop-up shop in California and NYC she was there to greet her fans and take pictures and chat for a little. The teenage sensation has a lot on her shoulders which ‘s hard since she is always in the spotlight there is a lot of controversy surrounding her. Basically, there has been a lot of controversy regarding her looks, a big controversy was her lip injections, she told her fan base and the rest of the world that she did nothing to them, which was a lie. Kylie then came clean, however many fans were disappointed and skeptical.
Social media enables all different types of relationships, through Instagram, snap chat, Facebook, Twitter fans are able to connect and keep up with the latest trends of their favorite celebrity. Many celebrities use social media for different purposes, but in the end, it is all of way of interacting and connecting with people all over the world.