Web 2.0: YouTube

By: Michelle Boca and Amy Clerkin

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The history of YouTube began when PayPal employees Chad Hurley, Steve Chen, and Jawed Karim created a video-sharing website where users could upload, share and view content. Karim’s idea for what became YouTube came from two key events in 2004: Janet Jackson’s wardrobe malfunction at the Super Bowl, and the devastating tsunami in the Indian Ocean. The Internet domain name ” www.youtube.com ” was activated on Monday, February 14, 2005 at 9:13 p.m. Shortly after in May 2005, Youtube activated its beta site and in December 2005 Youtube officially launched out of its beta which allowed it to increase its bandwidth, improve its servers, and launch to the public. 

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The first YouTube video, titled Me at the zoo, was uploaded on April 23, 2005, and shows co-founder Jawed Karim at the San Diego Zoo.

It wasn’t until April 2007, that Youtube started making money through advertisements. Finally, in 2009, Youtube began to get its “mainstream” recognition as the website was growing in popularity. The following year, in 2010, Youtube started renting movies in an attempt to compete with Netflix and Apple. And in 2011, you were able to stream live shows, concerts, and even the Olympics on the website.

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With Youtube reaching such a broad audience it quickly rose to the top as a form of communication. It became the go-to place for presidential elections, music videos, and any other live content.

Youtube has evolved itself over the years, constantly changing its format and features to make it more accessible & desirable. It is a form of entertainment which can be considered as something that replaced the use of TV. The required reading defines web 2.0 as a reference to the transition of the “world wide web” to a new use and service development. “Web 2.0 is not a particular technology or product licensed or for sale, but rather a business model – a ‘way of architecting software and businesses’ into companies that seek to prosper on the basis of user-created content.” Youtube is considered an example of web 2.0 because it replaced former technology and has become an outlet to stream live events such as sporting games & red carpets and even allows you watch TV series or movies with new Youtube Red.

Talent Discovery

In recent years, YouTube has opened new doors for talent discovery. Never before has it been so easy for talented singers, dancers, actors and artists to achieve instant fame. Today, a person can upload a video of himself singing to YouTube and, if it gets seen by the right person, he could receive millions of views, get a record deal and begin a whole new life overnight.

Before YouTube, singers had to perform to small audiences in bar gigs and small performances, hoping that the right person would be there. YouTube offers an audience of millions. Of course, uploading a video to YouTube doesn’t guarantee your ticket to fame, but it does increase the chances of someone with real, genuine talent and originality getting discovered.

Jan 19, 2007

News

YouTube has given people around the globe a platform through which they can post videos to show the world, first-hand, what is going on in their countries; to show the world the reality of situations that may not be being broadcast on the news or may be hidden by the government; and to let people know about different issues that they may not have heard about and getting viewers to take action.

Entertainment

YouTube has also changed the face of entertainment. We used to watch television, go to the movies, read books. Today we can spend hours on YouTube, watching video after video. YouTube has shows, movies, home movies, animated shorts, web series and more and we can watch it all from home for free.

Education

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YouTube is chock full of how to videos, tutorials and lectures. If you have a question or want to know how something is done all you have to do is search for it in YouTube and odds are there is an educational video waiting to teach you everything you need to know.

YouTube allows people from around the world to connect with other people from different countries. Most viewed video on YouTube is Gangnam Style by Psy with 2.8 billion views.

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