Extra Credit

By: Emily Bennett

After listening to Trif Alatzas, a Loyola Alumni and current publisher and editor-in-chief of The Baltimore Sun, speak about journalism and the future of journalism, I would agree that this industry is not leaving us, but is merely changing and evolving over the years. With the introduction of new mediums to share content on, it’s important for journalists and reporters to cover a multitude of platforms so that they can reach a larger audience and make an impact in society. Since new technologies have been introduced over the years, journalists should focus not just on newspapers, EBooks, reporting and traditional forms of writing, but also through social media and other online methods.

In addition, he talked about how within journalism, photos and videos are becoming more and more important to the content that a journalist discusses and posts. You can reach a greater audience and impact more people when you create and post things that others can see, not just facts that they read or hear. A picture says a thousand words and our society is becoming more and more visually dependent. It makes it easier for people to understand the context of information and engage in actual emotion related to whatever a journalist is exploring.

Since journalists are on the forefront and the middlemen between important news and a community of people, this profession will never leave us. I believe that journalism and especially photo-journalism will continue to grow as we become more and more technologically savvy. There is no telling what other platforms will emerge so its crucial that those in this industry can adapt with the changing environment and effectively communicate news to a large audience.

 

Five Sources

By: Emily Bennett, Elizabeth Banquer, Drew Pearson

Boyle, Justin. “Web Designer Salary & Career Outlook.” Schools.com. N.p., n.d. Web. 09 Apr. 2017. <http://www.schools.com/news/web-designer-salary-career-outlook.html&gt;.

  • “According to the BLS, job opportunities for Web designers and developers are expected to grow 20 percent between 2012 and 2022, which should result in an increase of approximately 28,500 positions. Also, Web designers are likely to occupy at least some percentage of the 17,400 graphic design positions expected to open up during the same period.

Inc., MTR At CareerPlanner.com. “Graphic Designers.” Graphic Designers Jobs and Job Outlook. N.p., n.d. Web. 09 Apr. 2017. <https://job-outlook.careerplanner.com/Graphic-Designers.cfm&gt;.

  • “A bachelor’s degree is required for most entry-level and advanced graphic design positions; although some entry-level technical positions may only require an associate degree. Bachelor’s degree programs in fine arts or graphic design are offered at many colleges, universities, and private design schools. Most curriculums include studio art, principles of design, computerized design, commercial graphics production, printing techniques, and Web site design.”

Heller, Steven, and Teresa Fernandes. Becoming a graphic designer: a guide to careers in design. Hoboken, NJ: John Wiley & Sons, 2010. Print.

  • provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today’s most sought-after jobs. Featuring 65 interviews with today’s leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job.

Kolowich, Lindsay. “The History of Web Design [Infographic].” HubSpot. N.p., n.d. Web. 11 Apr. 2017.

  • “Though there’s much more we can do with web design today, it’s fun to take a look back at where we came from. In the infographic below, AmeriCommerce takes us through the exciting history of web design from 1990 to present. Take a look at the design trends, browsers, and monitor resolutions that were prevalent at different times over the last 25 years.”

An Introduction to the History of Graphic Design. N.p., n.d. Web. 11 Apr. 2017.

  • This website offers numerous pages on the history of graphic design and shows the many different examples and ways it has evolved over time. It is an introduction to the history of graphic design beginning with symbols and handwriting to the origins of advertising and how graphic design played a key role in that and the modernization of communication.

Instagram

By: Emily Bennett and Elizabeth Banquer

Instagram was first created on Oct. 6th 2010 by Kevin Systrom and Mike Krieger from San Francisco. Instagram is a social media platform where users create accounts to post and share photos, videos, and stories with friends. As personal as Instagram started out, several businesses and advertisements have taken a hold of Instagram creating a wide variety of accounts for users to follow (friends, celebrities, businesses, quote pages, fan pages, etc.). Since users easily interact with one another and generate the content, this social media platform is an example of Web2.0.

Initially, the creation of Instagram replaced the media method in which people shared photos by digitizing polaroid’s and photo albums. Additionally, Instagram allowed individuals to connect with others and stay up-to-date on current news and gossip. Instagram has taken off over the years adding new features and continuously updating their platform. Instagram was bought by Facebook in 2012 for a billion dollars.

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Over the years Instagram has developed into a greater social media platform all across the world by consistently introducing new features. Instagram is now available in 25 languages and can be used worldwide. In addition, Instagram has moved from the original square photo with few filters to a variety of filters, custom cropping, videos, stories, live stories, geotag locations, tagging friends, direct message, and an explorer page.

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In addition to these features, Instagram has now become a huge marketplace for businesses and companies to advertise their products and stores. Many companies sponsor famous accounts or create brand awareness through their own account. This replaces older forms of advertisements such as newspaper clippings and other print advertisements by creating a free and fast way to target new customers.

Privacy settings and restrictions on Instagram include allowing individuals to create private accounts so that users can monitor who exactly they allow to follow them. In addition to privacy settings, users can also turn off comments on posts and block other users.

Instagram is a social form of communication that allows users to communicate through pictures, videos, and captions. As the app progresses there have been numerous trends that have taken the public by storm. For instance several days of the week have their own nickname and a hashtag to go along: #mancrushmonday, #traveltuesday, #womancrushwednesday, #throwbackthursday, #flashbackfriday,  #saturdaysareforthe boys, and #selfiesunday. There is also the trend of “finstas” which are fake instagrams where users post things they would not normally post on their “rinstas” or real instagrams.

When instagram first hit the app store it instantly became a success. Its success branches from the fact that at that time it was so unlike any other app that the public were so intrigued by it that everyone wanted to download it. The growing population is the main force that played a role in the app’s early innovation.

 

 

 

 

Kevin Hart & Drake

By: Emily Bennett and Elizabeth Banquer

In the essay The Imaginary Social World and use of Media Figures in Advertising, Neil Alperstein discusses how when we spend so much time with media, it’s natural for individuals to gravitate towards particular celebrities and create an illusion of intimacy. “First, they function as an emotional outlet providing a portal for both positive and negative feelings to be vented. Second, they function as role models that an individual may incorporate into his or her own make-up. Third, media figures may influence individuals to behave in certain ways.” Additionally the development of social media has allowed for more engagement in cultural icons and interactions.

Kevin Hart is a well known celebrity from television who is mostly active through his role in comedy. Hart, who has 95 million followers across major platforms, says social media “is extremely important, as I can engage with my fans on a regular basis. With a click of a button, I can talk with you and see what you like, what you don’t, and really engage.” Hart really does care for his fans and wants to reach out to them on a daily basis. This is why fans are so attached to him, he caters his comedy scripts towards a wide audience of individuals and is a genuinely funny guy.

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Hart consistently says to reporters “I’m human and there’s no difference between me and my fans, apart from the fact I’m up there on that big screen,” he insists. “Other than that, I’m the same kind of person as you are, and I love to share because I think that information is key, and the more information I give, the more I can help and inspire others to want to build and achieve levels of success within the realm they’re in. At the end of the day, it’s about motivation and inspiration.” Hart additionally separates himself from other celebrities as his personality is essentially who he is. There is no character that Hart is playing, he is merely being himself and that is why fans can connect to him so easily. How he portrays himself on social media and television is who he is in real life; there is no disjunction.

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Drake is a well known rapper, and a growing celebrity in the music and social media industries. He began his career with acting on the hit teen television drama Degrassi. Drake has a large following of fans across numerous platforms of social media. Drake or Drizzy for short has a mass media following of 34.7 million followers on twitter, 35.2 million followers on instagram, 7 million subscribers on youtube, and 35 million likes on facebook.

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Champagne Papi uses his social media to communicate with fans about upcoming music, events, and things that are occurring in his personal life. Drake also has a history of getting into Twitter feuds with other rappers. After his fight with rapper Meek Mill the article “What Drake taught us about Social Media” Drake discussed his four rules of using social media as, “don’t sh*t on social media, timing is everything, content is king, and don’t be afraid to piggyback.”

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Social media has given celebrities a new way to connect to fans all over the world in real time. Being able to create fan based relationships through platforms such as Facebook, Instagram, Twitter, and Snapchat has allowed celebrities to essentially create a brand for their name and what they represent. Previously celebrities were unable to make such large connections and the intimacy between them and their fans lacked. Nowadays celebrity status has transformed with Web2.0 and created stronger invisible relationships.

Global Advertising

By: Elizabeth Banquer and Emily Bennett

The main argument of Chapter 7 Essay Translating Advertising Painting the Tip of an Iceberg, is that advertising and the global outflow of media can change based on geographical location and should adapt appropriately according to the different cultures, customs, and languages of that particular nation. Variances in the way one country displays an advertisement such as the particular words used, icons, and other methods of delivery may make cross-international advertisements difficult and complex. When trying to send a message across borders its important to pay attention to symbolic differences, different control mechanisms, beliefs and attitudes of the new market being targeted. In some cases, advertisements displayed in one country may not be relevant in other countries so it would be relatively useless to try and advertise globally.

In the above commercial, Apple is promoting the new IPhone4s with particular focus on Siri and the ability to use voice recognition. This advertising could be easily viewed globally as it emphasizes different languages across the world all performing the same daily task. This particular advertisement is effective in showing a wide variety of cultures that would be able to use their product. By incorporating daily functions into the commercial such as sending text messages, checking the time, setting reminders, tracking transportation, etc. Apple has effectively advertised to a mass population worldwide. Someone who lives in China or Spain could easily understand this commercial and be just as likely to purchase the IPhone4s as someone in America because the commercial is so universal. The commercial is easily translational because it covers a variety of cultural contexts and languages.

My Story SB 17′ Turks & Caicos

By: Emily Bennett

For my My Story, I chose to document the trip my family and I went on the Turks and Caicos for spring break. I chose this topic because I really enjoyed my stay there and love putting together travel videos. The most difficult aspect of this project was the voiceover trying to describe what I did during my trip because, in all honesty, we spent most of our time just lying on a beach (nothing too exciting). What I am most proud of from my project are the visuals I took on our trip, especially the footage from the drone. Since my critique day, I added a title slide in addition to background music in the beginning to make the whole story flow better.

Bachelor Nation

By Emily Bennett and Elizabeth Banquer

Bachelor Nation is one of the most loyal fan communities out there with over ten thousand followers on twitter and a wide array of other social media accounts where viewers can easily watch and discuss the most dramatic seasons yet.2017-03-17 (2)       2017-03-17

Bachelor Nation is mainly consistent of women across the country who follow the journey of one person on their search for love. As a community Bachelor nation gathers every Monday night at 8pm sharp to watch the drama unfold. This show is taken extremely serious to fans as there are even fantasy league brackets that can be filled out prior to the shows initial airing date for fans to pick and choose their favorite cast members competing for love. In addition to this, most members of bachelor nation follow the live tweets from former and current contestants as the show airs as well as viewing bachelor recaps and commentaries on both Snapchat and YouTube. For most fans, this show is a major part of their lives and entertainment and is practically a religion.

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The Bachelor Fandom plays a huge role in influencing the shows progress and even helps to select the next member of the alternating Bachelor or Bachelorette season. Since the two shows are so closely connected with reappearing members of whom did not find love on the last season, it is crucial that Bachelor fans can identify who cast members are and the long train of runner-ups. Furthermore, when the show eventually gets to the final two cast members competing for the bachelor/bachelorette’s heart, the fandom basically divides into two teams depending on the relationship they are rooting for.

Several spin offs of the show have occurred due to the popularity of the Bachelor such as the Bachelorette, Bachelor in Paradise, Bachelor Pad etc. Each show contains members from previous seasons and is another look into the messy, but exciting drama the show is all about. This particular fandom also engages in online discussion forums to keep track of the status of former cast members and couples.

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In addition to live audiences at The Final Rose, After the Final Rose and The Women Tell all, most fans hold viewing parties across the country and are sometimes surprised by the Bachelor or Bachelorette and Chris Harrison. The symbol of the rose is practically worshiped by Bachelor Nation as it  represents the emotional journey to find love.

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Blade Runner

By Emily Bennett

After watching the movie, The Blade Runner, I personally believe that the underlying moral question of the movie is that love and emotion are what makes us humans. The main character, Deckard, played by Harrison Ford, is called out of retirement to exterminate the Replicants who have escaped and are loose in the city. These machines blend in with the rest of the population, however they pose a serious threat as they are capable of causing harm to the general public. Deckard’s job is to get rid of them before they cause destruction to the world. Most of the Replicants are dangerous and need to be exterminated however, the fifth Replicant, Rachael, was unaware that she was actually a Replicant, and as a result developed many human-like qualities. Although Deckard’s mission is to destroy all of the Replicants, Deckard cannot find it in himself to retire Rachael as he develops real feelings towards her.

I think the film is aiming to say that humans desire other humans and the feelings that they possess. The movie comments on the idea of ethics and humanity by suggesting that in a futuristic society like this, human kind cannot rely on machines and technology, instead they must rely on one another and trust that the human race can take care of itself. Deckard is put in a tough position of having to choose whether or not to exterminate Rachael and must decide between what he is told verses what he feels and knows the right thing to do is. As a society, we should never let technology get so out of hand that the human race is no longer in control.

Additionally, I think The Blade Runner has been so influential and critically acclaimed in Sci-Fi circles because within the film, there is a conflict between good and evil, a certain degree of believability, and well developed visual effects that allow for an entertaining and influential film in the movie industry. The movie takes place in the future, 2019, which is only two years away from the present so it’s interesting to see that we thought our future would have similar architecture, high tech transportation and functioning robots.

Boobgate & Joe Flacco’s F-bomb and Indecency on TV

By: Elizabeth Banquer and Emily Bennett

After the 2013 super bowl game between the Baltimore Ravens and the San Francisco 49er’s, Joe Flacco, Ravens quarterback celebrated his win with teammate Marshall Yanda by dropping the F-bomb on live TV  “within earshot of the CBS boom mic.”

Since live television can be so risky when it comes to the unknown, live shows are expected to be broadcasted on a five second delay to monitor such behavior. In this case however, Flacco’s F-word was not censored, bringing about controversy among the public as to what CBS was thinking. “The verbal vulgarity may grab the attention of the Federal Communications Commission, which has had trouble with Super Bowl broadcasts in the past.”

Flacco’s F-bomb did reach the Parents Television Council as president Tim Winter said “No one should be surprised that a jubilant quarterback might use profane language while celebrating a career-defining win, but that is precisely the reason why CBS should have taken precautions. Joe Flacco’s use of the f-word, while understandable, does not absolve CBS of its legal obligation to prevent profane language from being broadcast – especially during something as uniquely pervasive as the Super Bowl. The instance was aired live across the country, and before the FCC’s designated ‘Safe Harbor’ time everywhere but along the East Coast.’

CBS did not have to pay a fine for Flacco’s comment, however the PTC council has continued to blame CBS and other television networks for their lack of accountability.

The PTC previously led the charge against CBS after another Super Bowl, when Janet Jackson had her “wardrobe malfunction” in 2004. After an eight-year battle, the Supreme Court cleared CBS of its $550,000 fine after declining to pick up the case. However, nearly 13 years later and people still talk about it as if it happened this year.janet-jackson-2004-thatgrapejuice-600x894

The problem with live television is that you have to be on top of things at all times and make sure that what is being shown is acceptable for the general public. Organizations such as the Parents Television Council continue to fight for indecency on television to stop and for networks to have to pay more for indecency issues however there has not been great action towards that, just conversation.

Colgate Super Bowl Commercial

By: Emily Bennett

The focus of Colgate’s first super bowl commercial in 2015 was not on toothpaste or any product related to Colgate, but rather a public service announcement that emphasized the effects that water conservation could have on the world and places around the world who don’t have any access to water. This campaign was based off of a Colgate ad that was originally created by Y&R Peru for the brand in Latin America, back in 2014. The company spent roughly $5 million on the 30 second commercial that aired in the second half right when viewers were preparing to go to bed.

The ad begins with a widescreen shot of a man in his bathroom, walking up to the sink, turning on the water and wetting his toothbrush. The ad then pans forward to zoom in on the running water that he left on. Then a set of dirty  hands comes into the shot and uses the running water to clean off a piece of dirty fruit. Next, a new set of older hands enters the shot and fills up a bowl of water under the running faucet. The final set of hands is that of a dirty little girl who is quickly scooping the running water from the faucet into her mouth. The commercial then spans back out to the man brushing his teeth. The only sound throughout the commercial is the sound of running water and the man brushing his teeth.

In the commercial, the cleanliness of the bathroom and the initial male actor represent first world countries that don’t have to worry about wasting water. The use of whiteness is further emphasized as it represents the cleanliness of the water in addition to Colgate’s products. This is contrasted with numerous examples of darker hands frantically trying to get a piece of the running water. These sets of hands and especially the little girl, represent the less fortunate who use the leftover running water for cooking, cleaning, and drinking purposes. Clearly water is not a luxury to them. These icons represent third world countries and poorer families. Additionally, the bathroom is relatively simple to show that more likely than not, the average person has made the mistake of leaving the water running while brushing their teeth.

From a psychoanalytic approach, the emotional purpose of this commercial is to make viewers more conscientious about their decisions. Even though the commercial is only thirty seconds, the lack of sound and the text on the screen draw in your focus and present a guilt factor that accuses most people of being spoiled more than they could ever imagine. This commercial is intended to gain sympathy for those in third world countries and promote the idea that we could do so much good if we did just one simple task and turned off the water. The commercial is meant to make you feel bad about being wasteful and challenge you to do something about those feelings. The only sound in the commercial is the sound of the running faucet which again places a strong feeling of guilt over most individuals as it is something most of us hear on a daily basis.

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“Colgate isn’t the first company to turn their super bowl ad into a PSA. A year prior to this commercial, the NFL itself ran an ad against domestic violence, Budweiser ran an anti-drunk-driving ad with actress Helen Mirren, and the year before that, Always sponsored an acclaimed anti-sexism ad called “#LikeAGirl.” Colgate’s primary purpose of promoting this public message rather than to promote their product is an interesting method to grab the attention of its viewers. As a company, Colgate is focused on environmental sustainability and really aimed to emphasize the fact that water conservation is an important topic of discussion for their brand as a whole.

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I personally believe Colgate’s commercial to be moving and touch upon important societal concerns, however some activists and critics argue that Colgate is being hypocritical. They challenged that the 5-million-dollar ad could have easily brought thousands of gallons of water to third world countries all over the world. Additionally, the ad focused primarily on our bad habits of letting the faucet run rather than highlighting how easy it is to merely turn off the faucet. Colgate typically “spends around 15 per cent of its advertising budget on digital but that figure as a proportion of its total spend is increasing, particularly in markets such as the US and UK.” Colgate-Palmolive’s chief marketing officer Nigel Burton added that Colgate-Palmolive will “up investment in innovation and spend on marketing campaigns to maintain that growth in the face of mounting competition.”

Colgate is in the brand building business and is ready to invest in whatever way necessary to keep their brand prevalent. This commercial was successful in bringing about discussion for not only their brand, but a global issue as well. That is a remarkable thing to do in 30 seconds.