Twitter

By Maria Vazquez and Sydney Wall

Twitter is a social media app that was invented in 2006 with the intentions of giving out a short burst of inconsequential information. it sought to not replace anything, so essentially it was completely different from any social media. Each tweet consists of 140 characters only, where you can either say what’s on your mind or say something that is important to you. it also can be a way for news sources to reach their audience about what is going on in the world today.

A stage of development of the World Wide Web, characterized especially by the change from static web pages to dynamic or user-generated content and the growth of social media. Other main points in the essay are that media was essentially the source for bringing communities together and make communication of the masses easier.  

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On March 21, 2006, 9:50pm, Jack Dorsey posted the first ever tweet and it read “just setting up my twttr”. The popular social media site, Twitter, was originally called twttr. Twitter’s popularity grew rapidly. In 2007 it had 400,000 tweets posted per quarter which increased to 100 million tweets posted per quarter in 2008. Also in this year, Twitter achieved 1 billion tweets. In July 2009, Twitter was added to the Collins English Dictionary as a noun and a verb. By February 2010, users were sending 50 million tweets per day. In late 2010, the website was revamped. Twitter featured new changes which “included the ability to see pictures and videos without leaving Twitter itself by clicking on individual tweets which contain links to images and clips from a variety of supported websites including YouTube and Flickr.” In 2010, astronaut T.J. Creamer tweeted live from the International Space Station. Twitter celebrated its sixth birthday on March 21, 2012, and announced that it has 140 million users and sees 340 million tweets per day. In January 2013, Twitter acquired the video app, Vine. Today, the most followed person on Twitter is singer, Katy Perry. 

Ellen DeGeneres set the record for most retweeted tweet of all time.

 

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Celebrity research

By: Maria Vazquez and Sydney Wall

In the essay “The imaginary social world and use of media figures in advertising” by Neil Alperstein he discusses how we as a society believe that we have relationships with media figures. This can help or hurt the media industries, for an example in the essay the company American Express used Jerry Seinfeld in the ad, and people who believed that they had some connection to  Jerry Seinfeld, got the American Express card because Seinfeld is a trustworthy type of guy. In another part of the essay, it states that some media figures are so prominent in our society that they how they act, and what they do can be the considered the cultural norm for our society.

Our first celebrity we researched was Trevor Noah, the host of “The Daily Show” on comedy central. He is a successful comedian from South Africa, who frequently uses Twitter and Instagram. Since he is the host of a Tv show he often uses the social media account for the tv show. his personal account has over 6.13 million followers on twitter and 1.4 million followers on Instagram. He likes to respond to some people who pose political questions. He also promotes “The Daily Show” on his social media outlets. He also promotes is upcoming stand-up comedy shows.

 

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Chrissy Teigen is a prominent figure in social media culture. She is an American model and actress and is married to singer/songwriter, John Legend. She has 4.97 million followers on Twitter and 11.4 million followers on Instagram. chrissy_tiegen-620x412.jpg

She stays connected with her fans by interacting with them on Twitter and replying to their comments on Instagram. Chrissy Teigen is best known for her witty clapbacks on Twitter. She got received a lot of backlash and praise for her tweets to President Donald Trump. Chrissy-Teigen-Has-Perfect-Response-To-Donald-Trump-Evil-Tweet.png

Chrissy is also famous for being funny and sarcastic on social media. She often posts silly tweets or laid back Instagram posts. She is popular on social media sites because she has made it a point to be perceived as “one of us.” Forbes claimed that “she’s one of the most entertaining celebrities to follow on social.”  Multiple websites, including Cosmopolitan, Buzzfeed, and Hellomagazine, have posted articles praising Teigen’s social media presence. Chrissy Teigen is the queen of candid pictures and clapbacks, making her a social media guru. 13-10-2015-2-00-22-PM.jpg

Global Advertising

By: Maria Vazquez and Sydney Wall

The three main points of the required reading “Translating Advertising Painting the Tip of an Iceberg” are that advertising consists of concepts, ideas, copy and visuals. The concepts of advertisings would include  The five dimensions; Power Distance,  individualism/Collectivism, Masculinity/Femininity, Uncertainty Avoidance, and Long-Term Orientation. the ideas of advertising would include something like; how you communicate to the target audience. copy and visuals would include; communication through a language barrier and the ability to reach other audiences. 

this Japanese video features a dog with a potato chip-like product. it seems to communicate to the Japanese public young and old.

My Story Project

By Maria Vazquez

For the My Story Project, I chose to create a video about my trip to Ireland over spring break 2017. The reason I chose this was because it happened recently so I could remember all the places we visited. While working on the video it was difficult to find a good application for creating videos on my PC. But I have an Iphone so I used the iMovie application on my cell phone to create the movie. When I started the creating process it was difficult for me to use iMovie, because I have never mad a movie with that software before.

I took many photos on my trip so it was hard to pick which ones would go into the video. I created a video with all my photos, but it was really long so I had to take many photos out. I think I chose the best photos to go into the video, however, some of the photos don’t really have a good quality. After the photos were put together I had to choose a song that would fit the overall theme of my video. The song I wanted originally was too short and did not really fit into the overall theme. Then I had to do the voice recording which was a very difficult task because I would mess up constantly.I finally got the recording done, and the project was complete. I am happy with the finished version of my project.

 

Blade Runner

By Maria Vazquez

Blade Runner (1982) is a film about a dystopian Los Angles where humans created artificial intelligence that was smarter than the human race. It is impossible to distinguish the “replicants” from adult humans. When a group of Replicants escapes from an off world planet the government calls in the “blade runners” who essentially hunt them down. There are 4 replicants of the nexus-6 model which means they only have a four-year lifespan. Since it is very difficult to distinguish human from replicant the protagonist can’t trust anyone.

Did you agree or disagree with what the readings said about the movie?

I have to agree with the readings because when I finished watching the film I was left asking many questions that the movie did not provide answers to. I thought the film itself was confusing then I went onto the web and the plot of the film became clearer. Many of the essays from the readings focus on how there are many different stylistic influences and how the film set up a sort of revolution for the sci-fi category. I thought it was interesting how people had many ideas on how the film and the novel that was the basis for the film were different, or how some people thought the film was not as good as the book or vice-versa

Why do you think The Blade Runner has been so influential and critically acclaimed in Sci-Fi circles?

I have to agree with the readings because when I finished watching the film I was left asking many questions that the movie did not provide answers to. I thought the film itself was confusing then I went onto the web and the plot of the film became clearer. Many of the essays from the readings focus on how there are many different stylistic influences and how the film set up a sort of revolution for the sci-fi category. I thought it was interesting how people had many ideas on how the film and the novel that was the basis for the film were different, or how some people thought the film was not as good as the book or vice-versa

Why do you think The Blade Runner has been so influential and critically acclaimed in Sci-Fi circles?

I think that the movie itself was a completely new approach to sci-fi films. I also think that the film has many themes that could be a serious concern to today’s society. For an example, the idea of artificial intelligence is a “reoccurring” theme in society.

How does the movie comment on humanity and ethics?

Essentially it implies that it is hard to distinguish real humans from non-humans. It also suggests the underlying question of if we make something so human-like should we kill it?

 

Snickers Superbowl commercial 2015

By Maria Vazquez

 

This commercial from the 2015 Superbowl features the t.v. show “The Brady Bunch”, which is a show from the late 60’s to early 70’s. The commercial features the two daughters Marcia and Jan, who are two well-known icons of the 70’s. The Brady Bunch is still a show that most people know or recognize. The Ad also features the actors Danny Trejo and Steve Buscemi who are also known today. Danny Trejo is known for his role in the slasher film machete. His character is very violent. He also uses the “hostility” of that character in the advertisement. 

The ad features the signature catchphrase “You’re not you when you’re hungry… Snickers satisfy.” In this instance, the daughter Marsha who is played by Danny Trejo is complaining to the parents about some incident at school and is starting to get a little “hostile”. The mother hands Marsha the snickers bar and says “You get a little hostile when you are hungry.” After she eats the snickers bar Marsha is back to her normal self, a beautiful teenage girl. Then the camera pans to Jan’s character, who is played by Buscemi. Jan is the younger sister and can be described as the one who does not get as much attention as her sister because she is not as pretty as Marcia. And of course, Buscemi is not the best-looking actor either, so the reference would be comedic. 

In this commercial semiotics is represented through the Marsha who is a teenager in high school, and is not acting normally.  The Brady bunch represented the typical American family in the 1970’s. They were considered the Americanized family.  The snack is targeted to everyone young or old. As stated in their marketing code “Mars Marketing Code is our commitment to never directly advertise to children younger than 12 years of age.” In 2010 snickers did a commercial with Betty White who is an older woman.

The psychoanalytic aspect of this commercial is the emotional appeal of being “hangry” or having the feeling of hungry and having the emotion of being angry. So, when people get “hangry” they associate eating snickers as a way to satisfy their hunger, which is the aim for the brand. It also uses the emotion of acting like yourself or normalizing. An example would be “you’re not you when you are hungry.” which broken down can mean you are not acting normal. snickers-logo

the political/economical aspect of this advert is stated on the snickers website at the bottom of the page according to their mission they aim to target people over the age of 13 years old. “We have a Marketing Code that governs all our promotional activity and states that we only promote our products to people aged 13 and over as this is the age at which we believe that people can make informed choices about sensible snack consumption.” which is stated in their “promise” of advertising. Also, the advert features a white family from the 70’s, which for current times might be considered offensive. However, with this particular ad, they feature a Hispanic Actor Danny Trejo.

 

A Country divided

Friday January 20th 2017 was the day that the 45th president of the united states was inaugurated. All the people in the nation were affected in some way, and everyone in the country will either remember this day as a happy one or a sad one. Both sides had very strong opinions of this, but facts state that the incoming president had a very low approval rating which was about 37% according to CBS news. Even more surprising the approval rating of George Bush post hurricane Katrina was about 42% according to the Washington post in 2005 which is higher then the 45th president. During the inauguration the students and factually at Loyola were having a teach inimg_0578

The day after the presidential inauguration there was a women’s march on Washington D.C. My mother and i attended the march and it was a life changing experience. I was reading on the news that there were only going to be about 200,000 people at the march, however there were at least one million people there. There were many influential speakers who attended the event. The march was delayed about 2 and a half hours. The march was delayed because the route was filled with so many people.

img_0588 We left the march around 6 we reach the gates of the White House which were filled with so many signs. from my experience with this march I would strongly encourage people to take a stand on what they believe in.

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