Five Sources

By: Alec Rudolph, Sydney Wall, Maria Vazquez

1. Smith, Ron. Ethics in Journalism. Hoboken: John Wiley & Sons, 2011. Print.

  • “The reputation of journalists is continually being questioned. Nearly every public opinion poll shows that people have lost respect for journalists and lost faith in the news media. In this fully updated and expanded 6th edition of Ethics in Journalism, author Ron F. Smith provides a highly readable introduction to journalism ethics, and offers solutions for the many ethical dilemmas facing journalists today. Utilizes dozens of new case studies, mostly taken from everyday experiences of reporters at both large and smaller newspapers and TV stationsExplores the practical ethical issues involved.”

2. Ekström, Mats. “Information, Storytelling and Attractions: TV Journalism in Three Modes of Communication.” Media, Culture & Society 22.4 (2000): 465-92. Web.

  • “The competition for the attention of potential audiences, and the problem of audience appeal, has become an increasingly important aspect of TV journalism. The aim of this article is to present a conceptual framework for studies of TV journalism as communication; including different intentions, strategies applied to appeal to viewers, processes of production, bases for audience involvement, roles and relations. I differentiate three modes of communication: information, storytelling and attractions, and argue that this trichotomy is more fruitful and analytically developed, compared to other conceptualizations such as the dichotomy: information and entertainment. The article describes and conceptualizes the specific characteristics of information, storytelling and attractions; and presents empirical examples of TV journalism communicating within these modes of communication.”

3. Academy, New York Film. “A Brief Look at the History of Broadcast Journalism.” Student Resources. N.p., 01 Apr. 2015. Web. 11 Apr. 2017.

  • ““Edward Roscoe Murrow” – the significance of this name in broadcast journalism cannot be overlooked for those who are remotely interested in the topic. Following the advent of FM radio in 1935, Murrow was assigned by CBS –the largest radio network in the United States at the time – as director of talks. But it wasn’t until his move to London in 1937 to become the network’s chief correspondent for Europe that he became a household name. Having gathered the best group of reporters to work with (famously known as “Murrow’s Boys”) he oversaw the creation of what we know today as foreign news broadcasting.”

4. “What Is a TV Journalist?” What Is a TV Journalist? N.p., n.d. Web. 11 Apr. 2017.

  • “A television journalist reports the news using on-camera interviews and on-scene footage. They can cover events at the local, national and international levels, and may research their assigned stories prior to interviewing experts in the field. They may also do follow-up stories to give the public new information or update them on a particular situation. Television journalists also help with the editing of their stories, provide voiceovers and may prepare the story for coverage on television as well as online. In today’s world, these professionals typically keep up with social media and provide a presence on various outlets for their audience. The following chart gives an overview of this popular career.”

5. Duhe, S. F., and L. A. Zukowski. “Radio-TV Journalism Curriculum: First Jobs and Career Preparation.” Journalism & Mass Communication Educator 52.1 (1997): 4-15. Web.

  • This scholarly journal is a nationwide examination of the opinions of both industry professionals and educators regarding the curriculum, or necessary steps, that must be taken for individuals to be successful in journalism and broadcasting. It provides insight from both educators and academics of the field to acting professionals of the field, therefore providing an outline for the best possible education one can receive for this field. (From Loyola Library).

My Story Project

By: Sydney Wall

For the My Story project, I decided to make a video about my Documentary Field Production class trip to Cuba. I chose this topic because it was one of the best experiences of my life and I had a lot of photos and videos from the trip. The hardest part of the My Story project for me was trying to choose the order of the photos and deciding which photos should make the cut. I had a lot of photos and videos, so my video was turning out to be quite long and I needed to figure out how to shorten it. I am used to using Adobe Premiere to edit my videos so I was getting frustrated at iMovie because it did not have a lot of the features I’m used to. Overall, I’m satisfied with the final product.

Taylor Swift-Swifties

By: Sydney Wall and Maria Vazquez


Taylor Swift is one of the most popular and successful female artists of today. At such a young age she was able to amass an empire with such a loyal fan base. Fans of Taylor Swift are dubbed “Swifties.” A major factor in creating her loyal fan base had to do with the fact that Taylor was committed to establishing a personal connection with her fans.

She loves to surprise her fans and send them gifts with handwritten messages in the mail.


She invited her fans over to her house to hang out and listen to her new album. She baked them cookies, had a dance party, and acted as if they were all long lost friends.


Taylor is known for surprising her fans. She crashed a fan’s bridal shower and showed up to surprise her oldest fan at his family Christmas party.


The number 13 has a significant meaning to Taylor Swift and her fans. 13 is Taylor’s lucky number because she was born on December 13th, she turned 13 on Friday the 13th, her first album went gold in 13 weeks, her first song had a 13-second intro, and every time she won an award she was seated in either the 13th seat, the 13th row, the 13th section or row M, which is the 13th letter. According to Swift, “Basically whenever a 13 comes up in my life, it’s a good thing.” During her concerts, Taylor draws a 13 on her hand for good luck and fans have started to do the same. The number 13 is not only special to Taylor, but to her fans as well.


During each of her concerts, the goal of each Swiftie is to be invited to her meet and greet backstage. The tradition is that her mom, Andrea, picks a couple of fans with cool signs, outrageous costumes, or wild dance moves. During her different tours the room has been called T-Party, Club Red, and Loft ’89. Fans try their best to be original and creative so they can get the chance to hang out with Taylor.


Swifties are known for their online presence. Taylor Swift fans all stay in contact with one another through Twitter, Tumblr, Instagram, etc. Not only do they discuss matters regarding Taylor Swift, but their connection goes beyond that. They become friends and support one another with personal problems. Swifties meet up with one another and make friends with one another from various countries.



Children’s TV and Three Hour Rule

By: Sydney Wall and Maria Vazquez

Over the past couple of decades, media has changed drastically and continues to change. Each generation of children is growing up in a different stage of technological and media advancements. The Children’s Television Act of 1990 made is mandatory for the Federal Communications Commission (FCC) to “prescribe standards for commercial television broadcast licenses that limit the duration of advertising in programs for children to a specified number of minutes per hour.” This act was implemented to increase the number of educational children’s TV shows. Parents were concerned about the potential detrimental effects of television on their young children and demanded that the government enforce regulations.


The FCC created rules and guidelines that television stations must follow. Under the FCC’s regulations, television stations must:

  • Air at least three hours per week of core programs
  • Identify core programs by displaying the symbol E/I throughout the program
  • Provide parents and consumers with advance information about core programs and when they are being aired

Core programs are designed to serve the educational and informational needs of children (ages 16 and under). Core programming must be a regularly scheduled weekly program that is at least thirty minutes in length and aired between 7:00 a.m. and 10:00 p.m. Also there is allotted time for advertisements to air during said educational TV time. Said ad must not be related to show or have the show only advertise said product.


The Children’s Television Act of 1990 affects parents, children, and television stations. In order to get their licenses renewed, TV stations “would have to demonstrate either that they broadcast three hours of educational programs a week or that they would perform some other equivalent.” This is a potential issue because some television stations were not designed for children and the station’s writers are not trained in children’s TV. Therefore, the shows that these stations air “for children” would not be educational.

Blade Runner Reflection

By: Sydney Wall

I think that The Blade Runner has been so influential and critically acclaimed in Sci-Fi circles because it plays around with futuristic inventions and dystopian society. But in addition to all the special effects, it is a warning to viewers. It shows the dangers of advanced technology and how it can diminish our humanity. The movie warns us that our already corrupt society could be even more corrupt through technology and a disregard for humanity.

The movie comments on humanity and ethics by posing a warning about genetic engineering. The movie shows the negative consequences of getting ahead of ourselves when it comes to technology controlling humanity. This is shown through the replicants and implanted memories. The replicants are supposed to be machines but the movie shows them as having empathy which is confusing to Deckard and to the viewers. A question that arises is: is it ethical for Deckard to “retire” the replicants? This is shown through his moral dilemma when he has to retire the replicant, Rachael, who he has developed feelings towards. If she has empathy how is she a replicant? This is troubling for Deckard.

Empathy makes us human. It shows we care and we are alive. When someone does not have empathy we usually look at them with disgust and ask what is wrong with them? The movie poses the question by having the empathy test that determines whether or not someone is a replicant. The replicants are supposed to be lacking in emotion and empathy. The movie also poses this question by the ambiguity surrounding the main character, Deckard, and questioning whether or not he is a replicant himself.

The question of what makes us human is still relevant today. We live in a society where our lives are controlled by machines. The first thing I do in the morning, almost before I open my eyes, is reach for my phone. It is nearly impossible to live a life without a computer in today’s world. Technology surrounds us and some might even go as far to say that technology has surpassed humans. How far will this go? Will we lose our humanity completely? People have stopped communicating and connecting with other people and are now only interacting with technology. Life today is different than it was 50 years ago, and one can only imagine how different life will be 50 years from now. I think that love makes us human. People will do anything for those they love. And I think that if there’s no love in the world, then there’s no humanity.

Hero’s Journey

By: Sydney Wall

This Super Bowl commercial, “Hero’s Journey,” starring Melissa McCarthy was a fan favorite this year. The commercial was for the 2017 Kia Niro, an eco-friendly car. The ad features well-known comedian, Melissa McCarthy, trying (but failing) to solve many world issues. When trying to save the whales, a whale crashes down on her dingy, sending her flying into the side of a large ship. As she is saving the trees, a lumberjack chops down the tree she is climbing and sends her tumbling down a cliff. The sign “Save The Ice Caps” that she sticks into an iceberg, causes the ice cap to split in half, taking her down with it. Finally, as she is trying to save the rhinos, she is chased by a massive rhino who snags her pants by its horn and flings her around. She does all these things while driving the 2017 Kia Niro.

This is definitely a slapstick commercial. The psychoanalytic aspect of this commercial is its humor. This ad was successful in fulfilling its purpose as a comedy. Humor is used because it makes us feel good and is memorable. Melissa McCarthy is one of the top female comedy actresses of today. She was absolutely hilarious in this commercial. Ironically enough, the song, “I Need a Hero” by Bonnie Tyler, was playing in the background, only adding to the humor of this advertisement. Melissa McCarthy is attempting to be a hero but she is failing miserably. It is funny to watch her try to solve all of these world problems but in actuality, she is making them worse. Her delivery is comedy gold because she continues to help out with these issues despite all of her failures. People love to watch other people get hurt. Her portrayal was reminiscent of legendary cartoons where pain is laughed at. Pain makes us laugh. It’s one aspect of comedy that never fails. Then again, laughter is the best medicine.

Melissa McCarthy said, “For years, I’ve been trying to find the perfect project that combined the real threat of me breaking every bone in my body, with my desire to help save the environment. Thanks Kia!!! XOXO Love, Melissa.”

The semiotic aspect of this commercial is that Melissa McCarthy’s attempts to save the planet represents the purpose of the Kia Niro. The 2017 Kia Niro is an eco-friendly vehicle that produces less harmful emissions. It has the optimized fuel economy of a hybrid and the versatile design and practicality of a crossover. The commercial ends with the line, “It’s hard to be an eco-warrior, but it’s easy to drive like one.” Melissa McCarthy may not be an eco-warrior, but she is definitely a comedic hero.


“Hero’s Journey” was created by the David & Goliath agency for the Kia Niro. During the Super Bowl, consumers were able to engage with the interactive NiroBot for Messenger to have the chance to win more than 40 props and assorted items from the set of the commercial. It was ranked the top commercial in the 29th annual USA TODAY Ad Meter. It was estimated that this commercial cost Kia at least $10 million but it could be more due to Melissa McCarthy’s prominence in Hollywood. Overall, this was a successful Super Bowl commercial on Kia’s part.

Mtn Dew Kickstart: Puppymonkeybaby

By: Sydney Wall and Maria Vazquez

One of the most memorable commercials from the Super Bowl in 2016, is Mtn Dew Kickstart: Puppymonkeybaby. The commercial features three bored guys who see this hybrid of a puppy, a monkey, and a baby. They drink Mtn Dew Kickstart and are automatically more energized and entertained.

This Super Bowl commercial symbolizes three great things: dew, juice, and caffeine. The company takes this to an extreme level and uses a creepy looking hybrid of three “amazing” things: a puppy, a monkey, and a baby. The puppymonkeybaby is a metaphor for the drink. It represents energy, fun, and uniqueness.

The psychoanalytic aspect of this commercial is the WTF factor. When seeing this commercial for the first time, people were confused but it also sparked interest. I remember people saying how “stupid” and “ridiculous” this commercial was but it definitely was a conversation starter. People love to talk about things they hate or feel strongly about and this commercial was an effective was of doing just that. There is a lot of merchandise, including a puppymonkeybaby talking stuffed animal, that people can buy. The freaky hybrid kept repeating the phrase, “puppymonkeybaby” in a very catchy way. This allowed for views to have this phrase stuck in their minds for days after the commercial aired.

This Mtn Dew commercial was an effective way of spreading the word about their new product. This commercial currently has over 28,259,00 views on Youtube. Although this commercial was not sentimental or very long, it did its job in creating publicity for Mtn Dew Kickstart. People are also looking forward to seeing how Mtn Dew will top last years commercial.

Spotify and the Music Streaming Industry

By: Sydney Wall and Drew Pearson

Music streaming apps such as Spotify, Soundcloud, and Apple Music, have recently become a popular way to access music. Many people have the apps on their phones, tablets, computers, and more.







Music streaming has been around for the past decade but has only become popular in the past few years. Spotify was founded in 2006 by Daniel Ek and Martin Lorentzon of Stockholm, Sweden. They “officially launched the company in 2008 and have since made over 30 million tracks available to users.” After gaining popularity in Europe, Spotify launched in the United States in 2011. With Spotify, users can stream music live rather than downloading it first. Spotify is available for use on a variety of technologies including “smartphones, tablets, PCs, and even television-connected set top boxes (including gaming consoles).” Spotify has become accessible in over 58 countries around the world. Here are some statistics found on Spotify has over 100 million users (compared to Apple Music’s 15 million users), 40 million paid subscribers, over 30 million songs, over 20,00 songs added per day, Spotify is projected to reach 100 million paying subscribers by 2020, and the average number of hours’ users listen to Spotify is 1.7 billion hours.

Number of paying Spotify subscribers worldwide from July 2010 to September 2016 (in millions)

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These music streaming resources have replaced other sources of media such as the radio, cd’s, records, and even iTunes. People have even stopped listening to the ratio stations in their cars and opt to use an aux cord to utilize these music streaming apps. Many music listeners have stopped buying songs on iTunes and instead listen to them for free. Some streaming outlets are free while others have a small monthly fee.


Music streaming has reshaped social life and changed the use of older media because it is now easier to find and share music, it helps musicians to grow, it is available on the go, and it has become another form of so called social media. On Spotify, people can create playlists and share it with their friends who can listen to it on their own devices. Aspiring musicians post their material on Soundcloud and hope to grow their fanbase.

Although Spotify has revolutionized the music streaming industry, many artists like Taylor Swift, withheld their music from the company claiming that they do not receive enough profit and the service is responsible for a decline in album sales (Swanson). According to Gillian Ezra, head of African operations at Deezer, another music streaming service, Millennials’ transition to streaming is due to the desire for access rather than ownership. He says, “It’s about access to the way you want it, when you want it. It’s instant gratification at its best…Streaming offers all the music you want, as you want it, with no need to pay for each track. It’s easy and convenient, so it appeals to this market,” (The Sunday Independent-South Africa). In 2009, Michael Learmonth predicted that Spotify would give Apple a run for its money. People would much rather pay a monthly fee for Spotify and have unlimited access to all music, than paying for songs individually on iTunes. Spotify is like “having the convenience of iTunes without the need to buy or download individual files-and you choose from pretty much all the music in the world, all the time,” (Learmonth).

Music streaming systems allow users to experience a broader variety of music. They can listen to any genre of music they wish, and do not have to contemplate whether or not they should buy a song. On iTunes, users have to buy songs individually or by the album, which makes it harder for people to experience new music because they probably will not buy a song that they don’t know. Music streaming extends our senses because we can make our own playlists of various songs and share them with the world instead of making a playlist on a tape and only sharing it with a few people. Friends can connect and bond through music due to the fact that Spotify allows your friends to see what songs you are listening to from their account.

Music streaming has replaced older media such as CDs and even iTunes. To me, an avid Spotify fan, iTunes is outdated. I think that music streaming is the way of today. I predict than in less than ten years, it will be immensely more popular than iTunes. With how many songs are available today, who knows how many might be available in 5 years? The music industry is constantly and rapidly changing and soon it will be hard to keep up. Music streaming has transformed the music industry and has changed the way we listen to songs and artists we love.

“Age of Instant Gratification.” The Sunday Independent [South Africa] 14 Aug. 2016, E1 ed., LIFE; Pg. 7 sec.: n. pag. Print.

Learmonth, Michael. “Did Apple Sacrifice ITunes with Latest Apps?” 80.31 (2009): n. pag. Communications & Mass Media Complete. Web. 28 Jan. 2017

Swanson, Kate. “A case study on Spotify: exploring perceptions of the music streaming service.” MEIEA Journal, vol. 13, no. 1, 2013, p. 207+. Academic OneFile, Accessed 28 Jan. 2017.

A Campus and a Country Divided

Today was unlike any other day I have ever experienced both at Loyola and online. As I walked across the quad today, I saw my fellow classmates sporting “Make America Great Again” hats and “Trump ’16” shirts. I also witnessed students proudly donning their “Black Lives Matter” or “Love Trumps Hate” apparel. It was fascinating yet at sometimes it was heartbreaking. Today means many different things for my fellow Americans and classmates. For some, the inauguration of Donald Trump as our 45th President of the United States was an occasion worth celebrating.

Trump enthusiasts flocked to Washington D.C. to witness such a historic moment and were proudly showing their support for Donald Trump. To these Americans, today meant triumph, change, and victory. These people were elated and excited to witness the reforms they wanted to happen. It was the best possible outcome for these Trump supporters.

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For many other Americans, today brought upon great sadness. With Donald Trump as president, many people will no longer have affordable access to healthcare and will likely grow very ill. Some Americans will never see their loved ones again due to new immigration laws. For minorities and people of color, today is a step backwards in regard to racial progress. For women, it means potentially never again being able to walk into Planned Parenthood and receiving the important care they need.

As I looked at their somber faces I saw anguish, fear, disappointment, anger, and disbelief. But, behind all of those emotions, I saw something in their eyes that gave me great hope. Resilience and love. I watched as it developed and grew larger and stronger in each person’s eyes. It boiled and bubbled until the energy was its own tangible force that I could feel and hold onto. As the day progressed and Donald Trump was sworn into office, that energy I felt did not diminish. By the end of the day, the energy fueled those who had lost hope long ago. What I saw was a campus and nation coming together to support, love, and uplift one another. I have great hope and faith that the energy I felt today will be enough to transform and unite this divided nation. IMG_3442.JPG